Alright. Hooray for more candy in China! The only problem I see with this is that the Chinese really don't seem to be big fans of really sweet things... occasionally 'chocolate' but what I have had here is closer to wax than chocolate. Today at lunch, I even heard a Chinese friend of my say that she doesn't care for sweets... and to add on to that... I am about the only one in my household who likes sweet things for breakfast (and I'm not Chinese. The others are native Chinese from Beijing.) It will be interesting to see how this plays out... It will be just in time for the 2008 Olympics... where I'm thinking Hershey is planning on making their money...Cashing in on the overfed Olympics cow that so many benefit from (I'm not talking about the athletic side of it.. I'm reffering to the widespread corruption and over usage of the Olympic logo for tourist $, but that's a rant for another day.)
http://www.industryweek.com/ReadArticle.aspx?ArticleID=13494
Hershey, Lotte Confectionery Will Build In China
Products to be sold in China.
The Hershey Co., and Lotte Confectionery Co., Ltd., a confectionery and ice
cream manufacturer based in Korea, announced Jan. 29 they are forming a
joint manufacturing venture in China. Products from both companies will
be sold in the Chinese market.
The manufacturing facility, located in Jinshan, near Shanghai,is expected to be in operation by 2007.
As part of the agreement, Hershey will provide Lotte with expertise
and distribution capabilities in the U.S. Hershey will help test and
distribute Lotte's Xylitol gum and a variety of other refreshment
products.
Hersey is looking to expand its market in China as well as other
Asian markets, including Korea, Japan, Taiwan, the Philippines. "We
know our brands appeal to Chinese consumers, and we are taking a
significant step in building the supply chain capabilities to bring our
products to market. Working with Lotte, we'll be able to produce
affordable products in the right flavors and formats for the local
Chinese market, as well as regional Asian markets," said J.P. Bilbrey,
president International Commercial Group, The Hershey Co.
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